Cape Town is a favorite destination for fashion stills productions, not least because of cosmopolitan feel and fabulous beaches. European and American productions flock to South Africa from October onwards, taking advantage of summer weather when it's winter at home, to shoot ahead for their next year's summer collections. But Cape Town offers far more than sunshine and sand: an incredible variety of locations are to found to suit almost any shoot under the sun.
Swimwear productions often tend to head for the beaches and there are so many to choose from: the secluded white sand beaches with picturesque boulders of Clifton; the chic palm-lined urban glamor of Camp's Bay beach, the long white sandy stretches north of Blouberg with Table Mountain's iconic shape forming a perfect backdrop. Then there are the rocks, boulders and beach pools of the peninsula, the wilder sand dune and fynbos fringed beaches further up the West Coast and many more beaches wherever urban or untamed.
Private villas and luxury homes with glamorous swimming pools in dramatic settings make a fantastic alternative location to beaches for fashion productions. Cape Town has a huge selection of gorgeous homes available to hire for location shoots, so it's just a matter of clearing exactly what you are looking for. Should it have the dramatic slopes of the mountain rising in the background? A pool surrounded by wooden decking or terracotta tiles, a modern architectural gem or a more traditional historic house with spreading lawns and rose gardens? Perhaps you should go for a villa right on the beach so the best of both worlds can be combined in one day of shooting?
For stills productions that are looking to inject a sense of adventure in natural surroundings, Cape Town raises to the occasion admirably. Table Mountain and the nature reserves extending along the Cape Peninsula offer plenty of dramatically beautiful mountainous terrain, then there are the historical wine estates immediately around the city, many surrounded by beautiful mature gardens, as well as the vineyards with rugged mountains in the background.
In fact Cape Town offers so much choice that it typically makes sense to consult a top local production company to help conceptualise a shoot and advise on the most suitable locations available at a specific time of year. With their experience you'll be able to discover the side of Cape Town that suits your particular stills production; Whether you are looking for glamor, gritty urban cool, wild adventure, surfer chic or sleek sophistication, Cape Town has it all.